Thirty to forty-five per cent.

The ladder rate on the sale, and a flat 20% of every month a subscriber stays, for as long as they stay. The renewal rate is lower than the sale rate for an unglamorous reason: card processing takes its cut of every month, and above 20% we would be paying out more of a renewal than it brings in.

On its own, counted in sales that cleared the fourteen-day withdrawal window — not in clicks, and not in sales that came back. You do not ask and there is nothing to negotiate.

The commission is reversed automatically. Above a 20% refund rate across at least five decided sales, an account is held at the entry rate until it comes back down. This is not a penalty for bad luck; it is what stops a partner being paid for sales that were never going to stick.

Monthly, in euros, once the balance passes €50, after the withdrawal window has closed on the sales in it. You invoice us or we self-bill, whichever suits your situation — say which when you apply.

Ninety days from the click, and only if the visitor agrees to it. The link page asks them, plainly, before anything is stored — an attribution cookie needs consent, and we would rather ask honestly than lose the right to count anything at all.

Bidding on our brand name or on any other company’s brand name. Coupon and cashback placement. Anything that promotes obtaining television without paying for it. Presenting yourself as us. Automated or incentivised clicks. These are grounds for closing an account and withholding the balance built on them.

For one of three reasons: the channel or site primarily promotes unlicensed content; there is no way to tell whether the audience is real; or the placement would put us next to something we would not want to be next to. We do not quote an approval rate, because we have not decided enough applications to quote one honestly.